The owner's words first
A written questionnaire on services, prices, customers, standards and kit, then follow-up questions. Credentials only went on the site once the owner had confirmed them.
Client project
Extractor Vent Cleaning.
A new commercial kitchen extract cleaning company with a domain, a logo and years of experience, but no website. I built one from the owner's own words and job photos, with pages aimed at what kitchen owners actually search for.
- Business
- Commercial kitchen extract cleaning
- Work
- New website, local SEO groundwork
- Pages at launch
- 6, including TR19 and canopy cleaning
- Live
- October 2026
The starting point.
The company had just been set up. The owner had more than ten years' experience cleaning kitchen extract systems, a keyword domain, and a parking page where the website should be.
Kitchen extract cleaning is a specialist trade. Customers are restaurant and takeaway owners who need the work done to a recognised standard, often because their insurer asks for proof. The site had to earn their trust quickly and explain the paperwork in plain words.
The owner's concept sketches also used a different trading name from the registered company, so before anything else we agreed one name to use on the site, Google and every directory.
What I did.
Real job photos, used carefully
From around 70 job photos, I picked the clearest and cropped out anything that could identify a customer's premises.
Two pages nobody was answering
Google's keyword estimates showed around 500 monthly searches for "canopy cleaning" and 570 for "TR19 certificate". I wrote a page for each.
"How often does yours need cleaning?"
Three questions give a suggested cleaning interval based on the TR19 guidance for hours of cooking, then point to the closest plan.
Cleaning and inspection plans
The owner's idea of regular inspections between cleans became a plans section with starting prices, plus a booking form for inspections.
Domain, Search Console and sitemap
The domain pointed at the new site without touching the company's email, Search Console verified, and a sitemap ready to submit.
The finished site.
Screenshot: home page on a phone
Screenshot: TR19 certificate page
Screenshot: cleaning interval checker
What the client said.
Client feedback goes here, in their own words and with their permission to publish it.
Results so far.
The site went live at the end of October 2026, so it's too early to report enquiries or rankings. I'll add verified numbers from Search Console here once there are a few months of data to show.
Want a site built around your trade?
Tell me your business, your trade and your town. Within a week you'll see a mockup of your homepage.