Your map listing, set up properly
Categories, service areas, hours, photos and a description that matches your site. On the Growth plan I post updates to it for you.
Local SEO for Essex businesses, explained plainly.
Local SEO is the work that helps you show up when someone nearby searches for what you do. No jargon and no promises of number one: just the jobs that make a real difference, each at a fixed price.
What local SEO actually means.
When someone types "plumber near me" or "gardener Chelmsford", Google shows two things: a map with a handful of businesses, and a list of websites underneath.
Google says it chooses local results on three things: how well a business matches the search, how far it is from the person searching, and how well known and trusted it is. You can't move your premises, but you can make the other two much clearer.
That means a Google Business Profile that's complete and active, a website that says plainly what you do and where, and the technical basics done properly so Google can read it all.
The work I do.
See what Google sees
Search Console comes with every build. On a care plan you get a monthly report: what people searched to find you, and up to three costed suggestions.
A page for each thing you want to be found for
One proper page per service or town, written about real work there. I won't clone the same page fifty times with the town name swapped.
The groundwork on every page
Page titles and descriptions, headings, structured data, image text, internal links and fast loading on a phone.
Your Google reviews on your site
Your real reviews shown where customers are deciding. I never write, buy or edit reviews.
A plain list of what's holding you back
A full check of your site and listing, with the problems in order of importance and what each fix would cost.
From a client project
What this looks like in practice.
For a commercial kitchen extract cleaning business, I checked Google's keyword estimates before writing anything. Two phrases stood out that no page on the site was answering: "canopy cleaning" at around 500 searches a month and "TR19 certificate" at around 570.
So I built a page for each. The TR19 page explains what the certificate is, who asks for it and how often a kitchen needs cleaning. The canopy page shows what gets cleaned, with the owner's own job photos. Both answer the questions customers ask, in plain words.
Those figures are search demand, not results. It's too early to report results, and I won't make any up.
What I won't promise, and won't do.
- Guaranteed rankings, a number one spot or a set amount of traffic. Google decides that, and anyone who promises it is guessing.
- Fake reviews, paid reviews or reviews written for you.
- Dozens of copy-and-paste town pages with nothing local on them.
- Keyword stuffing, link schemes or anything else that risks a penalty.
- Google Ads. I'll introduce you to a specialist I work with, and you deal with them directly through your own Ads account.
What I will do is explain what I've changed, show you the numbers each month, and tell you when something isn't worth paying for.
Prices, and who each one is for.
SEO groundwork is already part of every site I build. These are the extras, each at a fixed price agreed before I start.
One-off jobs Paid once
- Google Business Profile set up and tuned £95
- Page for another town or service £125
- Your Google reviews on the site £49
- Full SEO audit £199
Ongoing Paid monthly
- Care: monthly SEO report, title and description tweaks £29 a month
- Growth: Business Profile posts, one new SEO page a quarter, 2 hours of work £99 a month
Who can have what
Monthly SEO work is for sites I build or look after. Growth is offered once you've had three months of Care reports, so we're both working from real numbers. If your site was built elsewhere, the audit is the place to start.
Starter sites include basic on-page SEO and Search Console. Custom sites include full on-page SEO and a landing page for your area. Full details are on the web design and website care pages.
Straight answers about SEO.
Can you get me to the top of Google?
Nobody can honestly promise that. Google decides rankings, and it changes how it does so. What I can do is fix the things that hold a local site back, give Google clear pages to show, and report every month on what's changing.
How long before I see a difference?
It varies with your trade, your area and how much competition there is. New pages can take weeks to be picked up. That's why the plans run for 12 months and why we review the numbers together after three.
What is a Google Business Profile?
It's the free listing that shows your business on Google Maps and in the map results, with your hours, reviews, photos and phone number. It's yours, set up under your own Google account.
What's in the monthly report?
How you showed up on Google that month, which searches found you, and up to three suggestions, each with a price and what it should bring in. You decide whether to go ahead.
Do you do Google Ads?
Not myself. I'll introduce you to a Google Ads specialist I work with. You deal with them directly, and the ads run through your own Google Ads account.
Start with something you can see.
Every site I build has the SEO groundwork done from day one. Tell me your business, your trade and your town, and within a week you'll see your mockup.
Or email ben@onbeza.co.uk