Search demand, town by town
I pulled Google's keyword estimates for gardening and landscaping searches across the towns he could cover, and looked at who appears for each one today.
Client project
Mondii Gardening.
A gardener with more than 20 years' experience, a domain he already owned, and no website. Before designing anything, I worked out where his customers actually search, then built the site around it.
- Business
- Gardening and landscaping
- Work
- New website, local SEO plan
- Main contact
- WhatsApp and phone
- Live
- Confirm launch month
The starting point.
Mondii had two decades of experience behind it but nothing online to show for it: no website, no Google Business Profile and no reviews. The owner's own words summed up what mattered: "The key to all success is trust."
He also covered a wide area across several counties. That's a problem for local search, because Google matches people to businesses by place, and a site that tries to cover everywhere ends up ranking nowhere.
What I did.
A plan in plain English
The research showed which towns had real demand and weak competition, and which were dominated by directories. That set the order for future area pages.
Business Profile plan
Advice on setting up as a service-area business with one consistent name everywhere, and a simple way to ask past customers for Google reviews.
Built for the way he works
Customers send photos for a quote, so WhatsApp is the main button. Services and prices are set out clearly, because few local competitors publish theirs.
Ben to confirm: final page list at launch, and anything else delivered (GBP set-up, review request message).
The finished site.
Screenshot: home page on a phone
Screenshot: services and prices
Screenshot: gallery or contact
What the client said.
Client feedback goes here, in their own words and with their permission to publish it.
Results so far.
Gardening searches peak between March and June, so the real test is next spring. I'll add verified numbers from Search Console here once there's a season of data to show.
Want the research done before the design?
Tell me your business, your trade and your town. Within a week you'll see a mockup of your homepage.